We give a customized solution to create and manage your organization's presence and participation in the media. We help you build good association in the business and media industry.We help you promote your brand in the media by using our expertise as below:
Arranging Press Conferences and select press meets
Media management includes maintaining Media Relations, Media Visits, Media tie-ups, etc.
Media one-on-one interactions
New Business Developments
News monitoring and tracking on regular basis
* We create and implement the above by keeping your strategic business needs in mind
Public affairs, a broadcasting industry term, refer to programming which focuses on matters of politics and public policy. Those activities mainly promote an organization's program, services, and image to the public.
We undertake specific communication practices such as:
Financial Media & Analyst Relations
IPOs and fund raising
Financial & investment business to business
Mergers and acquisitions communications
Investor Relations & Considerations
An unexpected negative perception with regards to your brand in the society can suddenly land down your company’s image in the crisis situation. This can further adversely affect and harm the positive and well built image of your company in the surrounding. Hence every organization should try and avoid such negative appearances in the media as this can further damage the company’s reputation and/or negatively impact a market share value.
We help you manage crisis situation by
Consistently monitor the media & surroundings.
Identify potentially threatening situations to avert crisis.
Formulate and develop strategies & procedures appropriate to deal with crisis.
Prepare & Implement action plans accordingly for individual company & external environment.
Right from the concept development to post event follow-ups, our team guides you with the unique event ideas. Striking the right target audience, we help you in planning, scheduling, organizing and executing an event like,
Contact Programs for Direct Marketing
New Product Launches
We do a proper market survey about your brand in the media and the related business market as it is necessary to examine to decide the position of your product and the services offered. This market research includes:
A study on your company’s competitors
The services offered by them
A study on your Target audience group
Media perception audit about your brand
Our tracking and media monitoring team has an expertise to provide a client with detail documentation that includes tracking for market analysis, competition analysis, media coverage’s and more in the print, electronic and digital space. These media monitoring services tend to specialize by media type, size, geography, publication, journalist, editions or content type.
A PR campaign is extremely effective; when implemented by tracking, collecting & compiling all the matter published in the media during a campaign. This includes tracking of news clippings, photo coverage’s along with photo captions, electronic footage & online links of relevant PR campaign.
Public Policies can have a direct impact on an organization’s bottom line and delivery.
Anticipate their impact.
Give requisite solutions to deal with policy changes.